Stand Out From the Crowd: How Doing Good Is Good For Business

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June 08, 2017

Stand Out From the Crowd: How Doing Good Is Good For Business
 

Pictured at the May Business Breakfast (L-R) Kyran Johnson, Janssen; Aidan Forde, Irish Examiner; Bill O'Connell, Cork Chamber; Moira Horgan, BITC; Chris Martin, Musgrave Group.
Pictured at the Cork Chamber May Business Breakfast in association with the Irish Examiner are (L-R)
Kyran Johnson, General Manager, Janssen; Aidan Forde, Senior Advertising Manager, Irish Examiner;
Bill O'Connell, President, Cork Chamber; Moira Horgan, Head of Marketing, BITC; Chris Martin, CEO, Musgrave Group.

On 30th May Cork Chamber partnered with Business in the Community Ireland to host a breakfast briefing on the subject of Corporate Social Responsibility (CSR). CSR is an initiative that has moved from “nice to have” to “absolutely must have” in recent years. At the briefing attendees heard from international sustainability expert Mallen Baker and local industry leaders Chris Martin, CEO, Musgrave Group and Kyran Johnson, General Manager, Janssen Supply Chain Ireland.

The over-riding message from all three was doing good is good for business; companies that do not have a CSR policy in place may be missing out on economic savings, attracting the best talent and even winning new business.
 
Attendees heard the importance of having CSR ingrained in to the structure of your company. It is vital that you get the buy in of senior management when introducing any change in an organisation and this is especially true for CSR where it is the value and culture of your leaders that sets the tone for the entire company.
 
Companies of all sizes need to consider the impact of every business decision, not just today but 5, 10, 15 years down the line, looking not just at ‘what’ you do but ‘how’ you do it and how your actions impact all your stakeholders from employees and suppliers to the local communities in which you operate.
 
With a 2016 study showing that 64% of millennials say they will not work for a company that does not have strong CSR values and 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues* CSR is something all companies in the Cork region must consider as the competition to attract and retain the best talent grows.

At Cork Chamber we understand the area of CSR is a broad and diverse one. From our own experience in assessing our activities to prepare a Sustainability Report we know it can be challenging to design a CSR policy that suits your business. We are committed to continually supporting our members as they implement their own CSR strategies and develop and strengthen existing policies.

As part of this on-going commitment Cork Chamber Business School are running a half day course titled ‘Stand Out From the Crowd: How Doing Good Is Good For Business’ on Friday 7th July where you will gain a better understanding of what being a responsible business really means, what the benefits are for your business and get ideas to enhance your organisation’s responsible business practices.

To book your place or for more information click here.
 
*2016 Cone Communications Millennial Employee Engagement Study