Leading Sport

Leading Sport



About Us

Leading Sport is a sports consultancy, specializing in working with international federations and governing bodies.

Strategic Consulting is at the core of our practice. We help leaders, rights holders, federations and governing bodies, local authority and government address their most urgent and complex issues, identify and develop their vision, mission and long-term objectives and understand their industry landscape and their strategic positioning. Clients include FIFA, FIBA, Sport Ireland and UEFA and we have worked on their behalf this year in Botswana, Estonia, Ireland, Kuwait, Latvia, Sri Lanka and Switzerland.

In our Events work we help forward-thinking rights holders become more commercially successful, maximising the value of their rights, creating new assets and revenue streams and finding efficiencies in their operations. Clients include Premiership, League of Ireland, Serie A and La Liga clubs for whom we organize pre-season friendly tournaments.

Through our extensive Sponsorship network – from rights owners to sponsors, governing bodies, major event organisers, teams and consortia – we are able to help connect capital to opportunity. We help clients develop new business and commercial partnerships. Clients include Dublin City Council and the RDS.

Our USP is specialization in women’s sport, which is the area of biggest growth internationally in sport. Our reputation brought FIFA to choose us from a global selection of agencies, to drive the FIFA Global Strategy for Women’s Football 2019-2023. We are perceived internationally as thought leaders in sport,


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