Staying Close To Customers in a Crisis
COVID-19 has taught us all to work and act radically differently in this crisis. Staying close to your customer base when you’ve been forced to significantly ramp down your operation and still provide a skeleton essential service forces you to reappraise your communications strategy and tactics.
In this webinar, Kevin Cullinane, Head of Communications at Cork Airport will share his insights into how internal and external communications has played a key role in protecting and enhancing his company’s reputation throughout this major public health and economic crisis. He will share his experience of taking an award winning digital marketing strategy and adapting it to stay true to core principles and brand values.