Instagram Reels & TikTok: Marketing For Short Attention Spans
Muriel Foley is the Founder and Managing Director of MGFD, A Digital Marketing Consultancy specialising in Digital strategy, Social E-Commerce, Digital Training & Campaign Planning.
2021 is the year of short-form video content. Attention spans are getting shorter and the swipe rates are increasing. This has led to the soaring popularity of TikTok and Instagram Reels. Muriel will guide you through platform and content best practices to help you to stop those thumbs!
Take-aways include:
- Why short-form content is king
- Understanding the TikTok mentality
- Why you need to be using Instagram Reels
- How to use TikTok (for beginners)
- How to use Instagram Reels (for beginners)
During her time in Canada, Muriel worked as Paid Social Lead for a Global agency where she developed Paid Social strategies for national and international clients in the retail, hospitality, food and beverage and auto industries.
Muriel is a Digital Marketing lecturer at Cork Institute of Technology (now MTU) and is also a mentor on the MA in PR with New Media course.
Brands Muriel has worked with include adidas, Coca Cola, Diageo, Home Depot, ALDO, Trend Micro, Jägermeister, Air Transat, Keanes, Kilkenny Shop, Subway Canada and General Motors.
Date and Time
Tuesday Feb 2, 2021
1:00 PM - 2:00 PM GMT
Location
Republic of Work Zoom Webinar
Fees/Admission
Free, to register, please click here
Website
https://www.republicofwork.com/upcoming/instagram-reels-tiktok-marketing-for-short-attention-spans
Contact Information
angelica@republicofwork,com
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