Getting Started with Google Ads

Jen Bryan is an award winning digital marketing strategist and the owner of JDigital, a company that specialises in performance marketing, helping companies reach their goals through online advertising.

She has a MSc in Digital Marketing Strategies and works with a range of companies, taking their marketing from blurring into the background to resonating with audiences.

Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results, Google’s Display Network and YouTube.

In this Lunch & Learn session, Jen will discuss the different types of adverts, how they’re used, how you can leverage them for your business growth and how to get started with Google Ads.
 

• Types of Google Ads and How They’re Used

• Bidding & Ad Optimisations

• Keywords & Negative Keyword Lists

• Audiences and Targeting

• Tracking Your Google Ad Results