A lot goes into organising an event. How do you get those all-important bums on seats to make your event a success?
It takes a lot to organise an event and everything, from identifying the right speaker to finding the perfect venue to picking the right time and day, is key to ensuring your audience makes their way to your event. After all, without an audience, your event won’t work.
What do you need to do to reach your audience? To persuade them to spend time with you? To engage with you?
Marketing is all about getting the right message to the right people at the right time. Find out how to maximise your opportunities to ensure you get those all important bums on seats.
Gillian Hennessy has over 14 years’ experience of organising and running events. As PR & Marketing Manager with Triskel Arts Centre, she is responsible for persuading people to attend over 600 events a year across cinema, live music, visual arts and literature.
She has worked in marketing in book publishing and the arts as well as on the committee of Network Ireland Cork Branch, involved in all areas from concept planning to handing out name badges, finding the right speakers and everything in between.
Join Gillian to hear her hacks for:
Getting the basics right when crafting your message
Using the right media to spread the word
Identifying and engaging with your audience
Checklist of do’s and don’ts on event planning