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Marketing Institute of Ireland, Cork - Putting People at the Heart of your Company

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Name: Marketing Institute of Ireland, Cork - Putting People at the Heart of your Company
Date: November 13, 2017
Time: 6:00 PM - 8:00 PM GMT
Event Description:

MII Cork November event reveals how to put people at the heart of your company and brand identity

The Marketing Institute of Ireland Cork (MII Cork), the voice of marketing and home of senior marketing professionals, is set to host another informative event at 6pm on Monday 13th Nov, at The Lookout room, The River Lee Hotel, Cork City. Entitled ‘What’s in a name? How to really put your people at the heart of your company brand and identity’, the keynote speaker on the night will be Mairead Maher, Vice President of Marketing at Poppulo (formerly Newsweaver).

Ms. Maher will outline the strategic thinking that led to the decision to rebrand from Newsweaver to Poppulo earlier this year, and how it was so much more than a name change. Attendees at the MII Cork event, sponsored by Grant Thornton, will have the opportunity to hear the story of Cork-based Poppulo and its expansion from an email marketing Software Company in Bandon to a global leader in employee communications.  Poppulo has doubled its workforce over the past year and a half, with the majority based at its Cork Airport Business Park HQ, where the company’s ground-breaking software was developed. It also has an office in Boston and further growth and expansion is being planned.

With extensive and diverse senior management and marketing experience, ranging from media, creative brand agency and food industries, Ms. Maher will detail how the rebrand resulted from the need to align the company’s identity with its mission and global ambition, which is to help companies realise the full potential of their employees through highly effective internal communications.  Poppulo’s clients also include some of the world’s biggest brands, such as Nike, Coca-Cola, Unilever, Nestlé, LinkedIn and McDonalds. 

Ms. Maher promises to reveal the critical role Poppulo’s own employees played in the successful rebrand, right down to choosing the company’s new name, which was inspired by the Latin for people.

“We felt it was a perfect name, as people are at the very heart of everything we do, and the really successful organisations we work with know that any company is only as good as its people,” said Ms. Maher.

Venue and refreshments for the MII Cork November event are sponsored by The River Lee Hotel.  Tickets for this event are €25 for non-members and €15 for members of MII Cork and can be purchased at www.mii.ie/events or like them on www.facebook.com/miicork, join the conversation on www.twitter.com/miicork or www.instagram.com/marketinginstitutecork  or #MiiCorkPeople
Location:
The Lookout room, The River Lee Hotel, Cork City.
Date/Time Information:
18:00, Monday,1 3th November 2017
Contact Information:
Fees/Admission:
Tickets for this event are €25 for non-members and €15 for members of MII Cork and can be purchased at www.mii.ie/events or like them on www.facebook.com/miicork
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